Goal of SEO is to enrich your website so that the major search engines rank your site as highly as possible which, in turn, gets u a greater part of qualified traffic.
TYPES OF SEO
v WHITE HAT SEO- white hat SEO cite the usage of proposed action, stratagem that focus on applicability opposed to search engines and completely follows rules and policies.
v BLACK HAT SEO- Black hat SEO is a practice that increases a page's rank in search engines through means that contravene the search engines' terms of service. Black Hat SEO tactics and strategies can get your site banned from search engines, rule you out from the number one traffic referral source on the Internet.
TWO AREAS OF SEO
v ON PAGE- They are the factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by user or by coding on user’s page. Illustration of on-page optimization includes alt tags, keyword placement and keyword density.
v OFF PAGE- These are the factors that have a consequence on your Web site or Web page listing in natural search results. These factors are off-site means that they are not controlled by user or the coding on user’s page. Illustration of off-page optimization includes things such as posting of blog, submission of directory.
ADVANTAGE OF SEO
People trust that the first listing in SERP is to be an eminent company, by going for SEO; your website becomes the brand name. SEO will help a lot in increasing the traffic to your website which will help in flourishing your business. Affects of SEO are permanent not like advertisement that goes down by the time because of not paying for them. Of course you will need a small overhead to maintain that first place ranking, but if you can get that top ranking chances it will be quite difficult for your competitor to let you down.